Your startup is off and running? Great! If you're like most, now your primary focus is growth and development. To understand the methods for growing a company, validating your customers and their needs, and developing your marketing approach, join us for an interactive day of business training at America House with Kalsoom Lakhani.
Kalsoom is the Founder/CEO of Invest2Innovate, or i2i, which supports startups and the broader entrepreneurship ecosystem in growth markets. i2i has been operating since 2011. Kalsoom has trained young entrepreneurs, changemakers, and civil society leaders in Pakistan, Cambodia, Ireland, Bangladesh, Ukraine, and Kazakhstan, and has spoken at numerous venues, including the World Economic Forum, U.S. Chamber of Commerce, U.S. State Department, and the Global Entrepreneurship Summit. She was previously a Washington, D.C. co-ambassador for Sandbox, a global network of innovators under 30, (recently renamed the Thousand Network) and is a member of the World Economic Forum's Global Shapers.
This training will inspire and equip existing business owners & managers with various tools and techniques needed to achieve success in establishing and growing a successful business.The intensive 8-hour course will cover:
Visioning for your Startup:
- Defining your Why
- Mapping out your Mission statement
Intro to Lean Startup Methodology:
- Designing your value hypothesis
- Work on Lean Startup Canvas
Customer Persona Development:
- Defining who your early-adopter customers are
Understanding Marketing Channels to reach customers:
- The role of international markets
- Design of sales & marketing plan
The training is by application only and space is limited. To be considered for selection, please complete the following form by November 11 .
Only selected participants will be notified November 12th. No phone calls, please.
Best of luck and see you there :)